With the aim of leveraging its media strengths to support initiatives focused on communities, society, and the environment, Goldsun Media officially introduces Goldsun Media Impact Partnership – a media partnership program for corporate CSR/ESG activities and events.
Amplifying Positive Impact
In recent years, Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) considerations have become increasingly important components of many companies’ development strategies.
From community outreach, education, and healthcare programs to environmental protection and sustainable development initiatives, each initiative carries a story and positive values that deserve to be shared more widely.
However, the impact of a program extends beyond the activities carried out at the event itself. With the right communications approach, these stories can reach a wider audience, generate greater interest, and help inspire positive action across society.
Building on this vision, Goldsun Media Impact Partnership was developed to contribute Goldsun Media’s media resources and OOH/DOOH network advantages to eligible CSR/ESG programs.
Media Partnership Across Urban and Airport DOOH Networks
Through the program, CSR/ESG activities can gain exposure across Goldsun Media’s Digital OOH networks in urban areas and airports, extending their messages beyond the event itself to reach audiences at multiple touchpoints throughout their daily journeys.
The media partnership policy includes:
- Media Budget: VND 500 million per program
- Media Channels: Urban and airport DOOH networks
- Display Content: Information, visuals, and CSR/ESG messages directly related to the program
Depending on the nature of each activity, Goldsun Media will work with the organizers to develop a suitable media plan, with the aim of expanding the message’s reach and audience coverage.
When Communications Become Part of Social Impact
For Goldsun Media, Impact Partnership is more than just a media support program. It is also a way for the company to leverage its core expertise to support initiatives that create positive impact.
Through its DOOH network, Goldsun Media hopes to bring meaningful stories to more public spaces, reach wider audiences, and help raise community awareness of social, environmental, and sustainable development issues.
Goldsun Media Impact Partnership aims to serve as a bridge connecting businesses, CSR/ESG programs, and the public – ensuring that meaningful actions are not only carried out, but also seen, shared, and able to generate lasting positive impact.
