Goldsun Media officially launches its new LED screen at 68 Nguyen Hue, completing its five-screen DOOH ecosystem along Nguyen Hue Walking Street and strengthening strategic brand touchpoints in the heart of Ho Chi Minh City.
GOLDSUN MEDIA CONTINUES TO EXPAND ITS LED SCREEN NETWORK ON NGUYEN HUE WALKING STREET
Goldsun Media has officially put its new DOOH LED screen at 68 Nguyen Hue into operation, adding another strategic media touchpoint in the heart of District 1, Ho Chi Minh City.
The launch of this new screen marks the fifth addition to Goldsun Media’s LED ecosystem along Nguyen Hue Walking Street—one of the city’s busiest destinations for traffic, commerce, and tourism.
Beyond expanding its DOOH network, the new screen enables brands to strengthen their presence in one of the city’s most valuable outdoor media environments, attracting local residents, domestic and international visitors, office workers, and year-round cultural and entertainment activities.
A PRIME LOCATION IN THE HEART OF DISTRICT 1
The LED screen is located at 68 Nguyen Hue, directly facing Nguyen Hue Walking Street, which stretches from the Ho Chi Minh City People’s Committee headquarters to Bach Dang Wharf.
With its elevated position, wide viewing angle, and unobstructed visibility, the screen effectively captures the attention of the continuous flow of pedestrians and vehicles in the area. The location also regularly hosts cultural events, festivals, community activities, and attracts large numbers of both domestic and international visitors.
According to Goldsun Media’s traffic data, the area records approximately 900,000 vehicles per day, providing high audience exposure and repeated brand touchpoints.
68 NGUYEN HUE LED SCREEN SPECIFICATIONS
The new LED screen has been developed on a large scale to support a wide range of creative content formats:
- Screen Code: SG70014
- Dimensions: 10.56 m (W) × 15.36 m (H)
- Resolution: 1,584 px (W) × 2,304 px (H)
Its large display area and high-resolution visuals make it an effective platform for brand campaigns, product launches, event promotions, and corporate branding.
COMPLETING THE NGUYEN HUE DOOH “DIGITAL STAGE”
With the launch of the 68 Nguyen Hue LED screen, Goldsun Media has completed its five-screen LED network along Nguyen Hue Walking Street, complementing its existing locations at 44–52 Nguyen Hue, 63 Nguyen Hue, and the Sunwah Building.
This ecosystem provides significant advantages for brands running DOOH campaigns:
- Increase brand coverage across central Ho Chi Minh City.
- Enhance campaign frequency through multiple touchpoints along the same street.
- Create stronger brand recognition with a synchronized LED screen network.
- Flexibly execute area domination campaigns or maximize Share of Voice (SOV) on one of the city’s most iconic streets.
Instead of appearing at a single location, brands can create a continuous communication journey as consumers move throughout the city center.
ENHANCING DOOH CAMPAIGN PERFORMANCE IN DOWNTOWN HO CHI MINH CITY
As DOOH continues to play an increasingly important role in integrated marketing strategies, locations with high audience traffic, excellent visibility, and premium display environments are becoming highly valuable media assets.
With the addition of the new LED screen at 68 Nguyen Hue, Goldsun Media continues to expand its strategic DOOH network, providing brands with another premium opportunity to strengthen brand awareness, reach target audiences, and maximize communication effectiveness in the country’s most dynamic economic hub.
If your business is looking for DOOH advertising solutions in Ho Chi Minh City, the Goldsun Media team is ready to recommend the most suitable LED screen network based on your campaign objectives, budget, and target audience, helping you maximize communication performance at Vietnam’s most valuable media touchpoints.
Hotline: +84 9 0464 6699
Email: cskh@goldsungroup.com.vn
