From supporting large-scale community initiatives and directly organizing charitable activities to launching Goldsun Media Impact Partnership, Goldsun Media is gradually turning its out-of-home advertising (OOH/DOOH) capabilities into a resource for social good, helping promote and advance CSR/ESG initiatives with lasting value.
When DOOH Screens Help Spread the Spirit of Sharing During the Mid-Autumn Festival
Mùa Trung thu 2026, những màn hình quảng cáo ngoài trời không chỉ mang theo thông điệp thương hiệu. Trên hệ thống DOOH, hình ảnh của chương trình “Trăng Sáng Muôn Nơi” được lan tỏa, đưa câu chuyện về một mùa Trung thu sẻ chia đến gần hơn với cộng đồng.
Goldsun Media participated in the program as a Media Sponsor, supporting the initiative’s goal of delivering one million Mid-Autumn Festival gifts to children across provinces and cities nationwide, particularly in border areas and disadvantaged communities.
“Trăng Sáng Muôn Nơi” was initiated by the Da Nang City Military Command, Quỹ Thiện Nhân, and VCCorp, in collaboration with the Da Nang Youth Union, Social Impact, and other supporting organizations.
Throughout this initiative, Goldsun Media leveraged its strengths by bringing the program’s visuals and messages to its DOOH network, allowing the story to reach beyond the localities receiving gifts and appear across a wider range of public touchpoints. This gave the program’s spirit of sharing greater visibility and more opportunities to reach wider audiences and spread throughout society.
Beyond Spreading the Message, Goldsun Media Brings “Trăng Yêu Thương” to Life
While “Trăng Sáng Muôn Nơi” highlights Goldsun Media’s role in leveraging its media strengths to support a community initiative, “Trăng Yêu Thương 2026” sees the company directly initiating and implementing a program for children receiving treatment at Vietnam National Children’s Hospital.
The program was carried out with the support of Thiên Long Group and StrongLife Group, the company behind the An Thượng Yến brand. Their joint efforts not only provided additional resources to bring Mid-Autumn Festival gifts to young patients, but also helped create a meaningful journey of sharing, with each business contributing its strengths and demonstrating its commitment to the community.
Through “Trăng Yêu Thương 2026,” Goldsun Media extends its sincere appreciation to Thiên Long and StrongLife Group for joining hands to create positive value. This partnership demonstrates that when businesses share a common commitment to the community, their individual contributions can combine to create greater, more sustainable impact and reach wider audiences.
From One-Off Initiatives to a Long-Term Commitment
Recent community initiatives are not isolated efforts. Goldsun Media is gradually turning this spirit into a long-term partnership framework through Goldsun Media Impact Partnership.
This is a media support program for CSR/ESG activities and events organized by businesses and organizations. Through its nationwide urban and airport DOOH networks, Goldsun Media aims to help initiatives focused on communities, society, and the environment reach beyond individual events and connect with a wider audience.
Under the program’s policy, each eligible CSR/ESG initiative can receive media support valued at up to VND 500 million, with displayed content focused on information and messages directly related to the initiative.
Turning Media Capabilities into a Resource for the Community
From providing media sponsorship for “Trăng Sáng Muôn Nơi” and directly implementing “Trăng Yêu Thương 2026” to launching Goldsun Media Impact Partnership, Goldsun Media is shifting from individual CSR activities toward integrating its core capabilities directly into the process of creating social impact.
For a company operating in the out-of-home advertising industry, contributing to the community does not necessarily mean providing financial support alone. An advertising placement, a DOOH screen, or a media network can also serve as a means of bringing positive stories to thousands or even millions of people.
This is the direction Goldsun Media is pursuing: using media not only to make brands visible, but also to help positive values reach a wider audience.
