Outdoor Led TV advertising – 5 things you need to know

Posted by admin | 03/01/2020

Outdoor LED TV advertising is a new trend chosen by many businesses. 2018 is an important turning point for this type of digital advertising when its revenue reaches $ 659 million, which is 9% higher compared to that of the previous year. However, in order to achieve the best efficiency, advertisers needs to know the following information.

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1.What is outdoor LED TV advertising?

Numerous big brands have the tendency to choose outdoor LED TV panels

Outdoor LED TV panels is the type of advertisement that uses LED TV screen to show a TVC clip to convey messages to the viewers. Advertising billboards are usually installed on streets, highways … with different sizes which are suitable to the surrounding space.

2. 10 outdoor LED TV advertising models

Pepsi branded tv led screen

LED TV screen placed on the street

Advertising outdoor led tv screen

Advertising outdoor led tv

Advertising led tv set on street

outdoor LED TV advertising in the commercial center

Advertising led screen tv on the street

Advertisement led tv on the street of Ba Na Hill

Advertised by large LED TV screen on the side of the building

Advertised by large led TV screen

3. Advantages of outdoor LED TV advertising

Outdoor LED TV ads offer numerous outstanding benefits for businesses to achieve their goals:

Providing businesses with more flexible and attractive methods to communicate with customers:

Not “entangled” as Panel or Billboard ads, outdoor LED TV advertising located in the intersection areas with stunning color effects can help users be more comfortable during traffic jams in rush hours or while waiting for red lights.

Surveys show that up to 96% of participants said they were attracted by ads on LED TV screens on the street.

Outdoor LED TV advertising has many effects with vivid, attractive colors

Creating better accessibility for branding and boosting sales:
- Since it is installed in crowded places, the accessibility of these ads to consumers is really high.
- Advertisements with creative content, appealing images will easily capture customers’ attention and create brand affection.

This repeating process enables your brand’s images gradually ingrains in the clients’ mind and push customers who are in demand to actions.

Excellent display quality attracts customers’ attention: The display index of outdoor LED TV advertising is a special plus point that helps this type of advertising have a higher chance of success compared to traditional outdoor advertising forms:

- Brightness ranges from 5000-6000cd / m2: the color of the ad will be displayed clearly even in conditions of intense sunlight or cloudy, stormy weather.
- Design complying with IP65 standard: the LED screen’s resistance can stand the impact of weather such as from rain, sun … This ensures your brand to always appear in the best way in the eyes of customers.

LED screen always show good display quality under all kinds of weather condition

Convenient to create communication messages: LED screen can support most of existing media formats such as MP4, AVI, VCD, DVD, Powerpoint …. Therefore, the content of outdoor LED TV advertising can be changed regularly, avoid tediousness in the long term.
Easy to choose location and install LED TV screens:
- LED TV ads locates wherever potential customers appear in cities, especially in densely populated places.
- The installation of outdoor LED TV advertising screen is also easier and time-saving than that of Panel or Billboard.
Cost saving – High efficiency

Because each LED advertising panel advertises many brands, businesses can adjust their budgets according to the frequency of ads. Normally, the cost for displaying advertisements on LED TV screens is calculated as follows:

Every 30 second-spot, with the frequency of 8 minutes / time appearing on the LED screen operating 16-17 hours / day, minimum cost from 420,000,000 vnd/year.

All changes of the spot length or frequency of appearances will alter the advertising budget according to the proportion to the above.

LED TV advertising is effective even with low cost

4. Management and installing fee of outdoor LED TV advertising panels

4.1. How to manage LED TV ads

LED screen is under centralized remote management, which can support synchronized animation effects for brands, change display content quickly and proactively compared to traditional outdoor advertising panels.

The process of deploying and installing outdoor LED TV advertising boards is as follows:

The installation company will give advice on the overall advertising campaign, the installation location, the display frequency, and the rental period in accordance with the product and budget of the business.
Supporting and consulting businesses about the design of advertising publications.
Supporting businesses in converting advertising content at each stage of the campaign. Make sure LED TV advertising can support other forms of your overall marketing campaign.
The installation unit is responsible for repairing and maintaining the LED screen system when a problem occurs to ensure the quantity and duration of displaying advertisements comply with the contract.

Advertisement led tv on the street of Ba Na Hill

4.2. Installation fee

LED TV advertising installation cost depends on many factors such as:

Installation location: If the location of LED screens is at large buildings, large intersections, the fee will be more expensive than that of regular locations.
Screen size: The larger the LED screen is, the higher rental fee for advertising displays becomes.

For specific installation prices, please contact Goldsun directly via the hotline: 090 464 6699 for the most detailed consultancy.

5. LED TV outdoor advertising agency

Choosing a reputable agency that can offer eye-catching advertising positions in crowded places is an important step for the brand’s advertising campaign to achieve the desired effect. That is to say, Goldsun Media is the agency that is believed and chosen by many Big Brands.

Goldsun Media Group is a partner of many big brands

Goldsun Media Group is Vietnam’s first media and advertising group to provide in-depth advertising solutions with 25 years of experience.
Commitment to provide customers with INDEFECTIBLE advertising services with the support of experienced and highly qualified employees.
Goldsun Media Group is always the choice of large domestic and foreign enterprises such as PNJ, TPBank, Sapporo, Vinhomes, Son 4 Oranges, Honda …
Goldsun Media Group is also the sponsor of APEC Vietnam 2017.

With extensive experience as well as wide coverage, Goldsun Media will help businesses get closer to their potential customers.

If you need documents and advice about outdoor advertising services, especially about outdoor LED TV advertising , please contact Goldsun Media Group directly via: