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Airport advertising is considered a “golden tool” of businesses in marketing campaigns to promote brands, products and mine customer base. Businesses can choose from these following types of airport advertising depending on the campaign’s objectives.
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1. Large billboard at the airport
Large billboard at the airport is a form of using large billboards located along the highway to the airport. These billboards are usually installed in high position, with wide and clear view, which is capable of accessing to a maximum customer bases.
- Specifications:
- Size: 15 x 8 (m) / side = 120m2 /side x 2 sides
- Material: Hiflex
- Structure: Large billboard has a structure consisting of a column with a solid concrete foundation and steel pillar as a support. The board is constructed of sturdy steel frames.
- Lighting system: Most billboards are equipped with additional 5 – 10 lights on each side so customers can see ads even at night.
- Ad placement: Placed on the highway to the airport with frequent traffic volume, which make it easier to access to customers.
- Ways to approach users: In high position with wide vision, billboard can reach customers from distant locations and different angles, through attractive images and messages.
Daikin large billboard
See more: Top 12 billboard in Vietnam airport most the impression
2. Wifi marketing
Wifi marketing is a type of advertising based on free wifi access of customers in public areas. Depending on the settings of advertising agencies, customers need to provide certain information or take certain actions with the ad template in order to gain access to the free Wifi network.
Not only is an effective display advertising, but wifi marketing is also one of the types of airport advertising that helps businesses exploit customer information in the most natural way.
Depending on the campaign objectives, businesses can choose different types of wifi advertising, including:
- Flash banner: Banner ads are displayed quickly on the phone screen of customers with brand, product, logo content … After the users finish watching the banner ad, they then can access to Wifi.
- TVC: TVCs are videos about 5s – 10s long displayed before the wifi login.
- Data form: A popup containing the data collection form is displayed when customers log in. That may be the name, age, place of residence, email … depending on the businesses’ requirement to collect certain data.
- Text matching: A way to help customers remember your brand better. Customers need to enter the brand name to gain access to free wifi.
Wifi marketing can be done at any location with wifi installed such as:
- Airport
- Hospital
- Schools
- Cafe
- Hotel
- Shopping mall
- Square
Most customers will interact with ads to gain access to wifi
In order to have customer accessed to wifi advertising, following steps should be taken:
- Step 1: Customers make a request to access the free wifi system.
- Step 2: Wifi sponsor logo will be displayed during the connection process.
- Step 3: Appear advertising templates, such as banners, TVCs, surveys, games, … to convey the advertising campaign messages to viewers.
- Step 4: After the customer has successfully connected to the wifi, the system will send customers a link to the brand’s Website or Facebook.
3. Phone charging advertising
It can be seen that many customers will take advantage of the waiting time at the airport to charge their phones. And this is an opportunity for businesses to promote products and services at these charging points.
Ideal locations of cell phone charging booths at airports are crowded places such as:
- Public area: This is the area where everyone going to the airport has to pass by (drivers, relatives, passengers …). Therefore, the ads here will attract the attention of everyone.
- Customer area: Including VIP lounges and regular lounges. This is the place where the largest number of customers is concentrated, therefore, advertisements will have more opportunities to reach and increase interaction with customers.
- Service area: This is a service area for VIP or CIP business class passengers. Therefore, the ads placed here will be suitable for luxury products and services.
The logo of the brand is on the charging booth
The mobile charging advertising at the airport is a type of airport advertising that helps the advertisement access to customers that suits their needs, thus, the reception of information will be better:
- When passengers demand to charge their phones, they will look for charging stations and wait.
- When customers start charging, the LED screen of the charging station will play promotional videos of products and brands. In the meantime, customers can watch the advertisement to kill time.
- Impressive, unique and appropriate ads that are suitable for current or future purchasing demand will easily attract customers and imprint in their mind.
4. Light box advertising
Light box is the type of airport advertising that use billboards equipped with lighting systems as the background inside. Although it is a static advertising form, the combination of light, colors and images make it more appealing to consumers.
Specifications for light box include:
- Frames: Galvanized stainless steel frames. Steel waterproof paint and non-conducive materials ensure safety and bring high aesthetics.
- Solar power system: allows discharging for 4 – 8 hours in weather without the sun. In addition, the light box signboard also has a storage battery and uses a linear LED lighting system.
- Size: The average size of a light box is usually in the range of 40cm x 80cm to 5m x 6m depending on the airport regulations.
- Shape: Lightbox can be designed to suit the installation of vertical or horizontal ceiling suspension and wall mounts. Light boxes can be single-sided, double-sided or multi-surface models depending on space and design style.
Light box signboard can be installed in many different positions at the airport such as:
- Lobby area
- Check-in counters
- Security area
- Baggage carousel
Prominent billboard in escalator area
Light box at a low position directly accesses to customers that help them observe the advertising messages and images clearly. Therefore, this type of advertising presents many benefits for businesses:
- Appropriate visibility, bright and eye-catching light box design.
- Light box signboards have a simple structure, easy to assemble and move, helping businesses save effort and cost when changing content in accordance with each campaign.
- Good ad display quality both in the daytime and at night without consuming too much power.
- Advertisement has the ability to reach a wide range of customers.
- Cost savings, suitable for businesses with moderate advertising budgets.
5. LED screen, LCD advertising
Using Led and LCD screens to display advertisements is the most attractive and complete way to convey information to customers. There are 3 main types of advertising screens including:
Video Wall Screen:
- This is an optimized screen type that allows installers to adjust the screen size to their liking.
- Monitor contains multiple small high-resolution screens simultaneously assembled for crisp, clear images.
- Usually located in large lobbies with large spaces and gathering places: airport doors, ticket counters, lounges, airport terminals or central control room of the airport.
Large, vibrant advertising images on video wall screens
Wall mounted LCD screen: Advertising by LCD screen is quite flexible. That is to say, the screen can be placed in many different positions such as the front of the gate, the check in area, the security check area ….
The unique association of Nissan car advertisement
Floor-stand LCD screen: The appropriate height of the monitor allows customers to see whether they stand in any position. The most ideal location is beside the conveyor carousel where passengers waiting for luggage.
Floor-stand LCD screen at Tan Son Nhat airport
Those types of airport advertising by LED and LCD screen supports the best display quality that maintains positive customer perception of the brand as well as easily gain emotions and affection of audiences when watching ads. Above all, businesses can obtain numerous benefits such as:
- Regular and continuous access to a wide range of customers.
- Easily catch a customer attention while waiting for flight.
- Actively attract viewers to the ad and make them remember.
- Cost savings: Professional advertisers said that advertising cost for LED and LCD screens at the airport is only one-tenth of the cost of advertising on television, newspapers,…
According to statistics, up to 87% of businesses admit the increased revenue after book this type of advertising.
Above are 5 types of advertising at the airport that bring the best profit for businesses. This is also the investment trend of advertisers in 2020. If you want to run advertising campaigns at the airport, you can contact Goldsun Media Group for detailed advice on appropriate types and cost for the campaign. Hotline: 0904646699.
