5 FACTS ABOUT DIGITAL OUT-OF-HOME ADVERTISING (DOOH) THAT ARE RESHAPING THE RETAIL INDUSTRY
In the golden age of e-commerce, a paradox is unfolding that is prompting many to take notice: Why are retail giants still pouring billions of dollars into advertising screens on the streets? As consumers increasingly…
OPTIMIZING DIGITAL OOH STRATEGIES TO DRIVE IN-STORE SALES
In the context of growing e-commerce, physical stores continue to play an important role in the shopping journey. DOOH is evolving from an awareness-building channel into a tool for driving consumer action and supporting in-store…
THE POWER OF DYNAMIC DIGITAL OOH: A CASE STUDY OF CELEBRATING VIETNAM’S ASEAN CUP 2026 VICTORY
1. The Context and Importance of the “Golden” Moment The night of August 26, 2026 marked a milestone in the history of regional football, as the Vietnam national team drew 2–2 with Thailand in the…
3D ADVERTISING STRATEGY: THE ART OF CAPTURING SPACE AND CONSUMER ATTENTION
1. The Era of Digital Out-of-Home Advertising (DOOH) As consumers become increasingly “immune” to online advertising, which can easily be ignored or blocked by technology, Digital Out-of-Home (DOOH) has emerged as an increasingly compelling media…
GOLDSUN MEDIA AND CỐC CỐC RELEASE REPORT “THE ROLE OF OUT-OF-HOME ADVERTISING IN THE FMCG SHOPPING JOURNEY”
Goldsun Media, in collaboration with Cốc Cốc, officially releases the report “The Role of Out-of-Home Advertising in the FMCG Shopping Journey,” providing in-depth insights into how OOH/DOOH influences consumers from exposure and ad recall to…
DECODING THE POWER OF OOH/DOOH IN THE FMCG SHOPPING JOURNEY
When are consumers most attentive to FMCG advertising? Which locations create the most effective touchpoints? And is frequent exposure to advertising associated with purchase frequency? The market research study “The Role of Out-of-Home Advertising in…
THE ROLE OF OUT-OF-HOME (OOH/DOOH) ADVERTISING IN THE FMCG SHOPPING JOURNEY
Fast-moving consumer goods (FMCG) represent the product category with the highest purchase frequency among Vietnamese households, while also accounting for the most extensive presence across out-of-home advertising networks in key urban areas. Following the August…