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The Digital Out-of-home (DOOH) advertising industry in Vietnam is experiencing robust growth, fueled by the digital technology boom and shifting consumer behavior influenced by socio-economic factors both domestically and globally. In 2024, the sector saw significant growth in both scale and customer engagement effectiveness. Looking ahead to 2025, the industry is poised for further breakthroughs driven by new technological advancements and innovative advertising strategies.
DOOH advertising at the Sunwah LED screen by Goldsun Media
Development of DOOH in Vietnam in 2024
In 2024, Vietnam’s DOOH market expanded further, with strong investments in digital display systems in major cities. Brands in retail, real estate, financial services, and other sectors leveraged DOOH to execute standout campaigns, taking advantage of high-traffic locations such as shopping centers, airports, and busy streets.
Brands deploying media campaigns at the Trang Tien Shopping Center LED screen by Goldsun Media
According to the Marketing Research Report & Consulting, the global DOOH market is projected to reach USD 31.7 billion by 2028, with a compound annual growth rate (CAGR) of 11.2% from 2021 to 2028. In Vietnam, increased investment and the widespread adoption of DOOH campaigns in major cities underscore the dynamic growth of the advertising industry, particularly in the out-of-home advertising segment.
Outlook for 2025: Growth and Transformation
In 2025, DOOH in Vietnam is anticipated to achieve further breakthroughs, driven by increased investments in technology and a stronger focus on personalized user experiences. Advanced digital displays, such as high-resolution LED screens and 3D technology, are not only eye-catching but also elevate the artistic and sophisticated aspects of advertising campaigns.
Media campaigns utilizing 3D technology at the Trang Tien LED screen by Goldsun Media
Another key highlight is the enhanced ability to analyze and utilize data. Advertising companies are concentrating on collecting and processing data from past campaigns to gain deeper insights into consumer behavior, thereby optimizing display content. This approach not only improves communication effectiveness but also personalizes the experience, fostering stronger connections between brands and customers.
Moreover, sustainability trends are becoming an integral part of the industry’s development agenda. Energy-efficient solutions, such as low-energy consumption displays or the integration of renewable energy sources, not only reduce costs but also enhance brand value, especially as consumers increasingly prioritize environmental factors.
Conclusion
Vietnam’s DOOH sector is in a transformative phase, with significant advancements in both technology and strategic vision. The year 2025 will be a pivotal moment for businesses and brands to leverage DOOH’s potential—not only to increase brand value but also to reshape consumer engagement in the digital age. With its modern out-of-home advertising systems and a creative team ready to collaborate, Goldsun Media stands prepared to deliver impactful, effective, and sustainable media campaigns for its clients.
