HCMC – Goldsun, a major advertising firm in HCMC, has chosen a strange way to acquire other advertising firms and outdoor billboards by placing notices along major streets in the city saying it wants to take over others or outdoor billboards.
Tran Thi Thanh Van of Goldsun Focus Media Corporation said her firm started its campaign to acquire other advertising companies and outdoor boards early this month and so far some potential enterprises have reached Goldsun for negotiations.
Goldsun’s notices are seen these days along major streets such as Vo Thi Sau and National Highway 13.
“In this campaign, we seek to acquire the commercial rights to sizeable outdoor advertising boards, and will consider taking over other advertising firms,” she said.
According to advertising agencies, adveritising by large outdoor billboards cost lower than other methods and therefore it is suitable for small and medium enterprises.