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Airport advertising allows brands to reach hundreds of thousands of customers every day and the effectiveness of airport advertising has been proven through actual data.
See more:
- Number of airport advertising in Vietnam
- 12 billboard in Vietnam airport most attractive
- Importance of airport advertising
1. The effectiveness of airport advertising
Airport advertising is a choice of many different industries
According to the Nielsen report, up to 80% of customers pay attention to airport ads and 42% of them make conversions such as: visiting a website, visiting a store or learning more about a product and service. Especially, up to 19% of customers make a purchase decision when they see ads at the airport.
The studies have also been conducted specifically for each industry and obtained the following results:
- Restaurants: The airport advertising campaigns affect 84% of clients who visit restaurants regularly.
- Clothing: Advertising at the airport converts about 50% of the viewers to customers who actually visit clothing and accessories store.
- Household electronics: the impact of advertising campaigns at airports covers up to 41% of clients.
In addition, Nielsen also said, the time consumers spending at the airport is a great opportunity for businesses to run product brand promotion campaigns, specifically:
- 74% of passengers usually arrive at the airport about 1 hour before departure.
- 79% of passengers have a shopping habit for purchasing food and drinks
- 67% of passengers choose to have dinner at a restaurant
- 51% of passengers buy travel accessories and technology products
- 29% of the passengers shop at duty free stores.
- 36% of passengers will visit the website to learn more about products or services seen in airport advertisements.
It can be said that airport advertising creates brand awareness and attractive sales opportunities for businesses.
2. Vitto case study
Advertisement of Color Dream Project at check in area
The project “Color Dream 2019 – Let you go to school” was carried out with a marathon race at Hoan Kiem Pedestrian Street on September 7, 2019.
This project attracted more than 1500 participants with more than 1000 professional and amateur athletes, donating 800 million VND to school construction funding for children in mountainous area.
In order to promote the project, Vitto Group and Hoan My Co., Ltd. have received the sponsorship from Goldsun Media Group with a 10-LED advertising package at the check-in area and viaduct pedestal in combination with wifi Marketing.
The effectiveness of airport advertisement is being able to attract up to 90% of 36,477 visitors to the marathon race website.
As a result, the advertising campaign received 2,200 information registrations in just 6 days running ads.
Letter of appreciation from Vitto Group to Goldsun Media Group
3. 5 benefits of an effective airport advertising campaign
Airport advertising is always the favored option used in brand and product promotion campaigns because of its practical benefits
- Access to high-net-worth clients with a minimum cost
The effectiveness of airport advertising enables businesses to categorize customer files based on airport areas.
For example, if you advertise luxury products, it is necessary to place advertising boards in VIP and CIP areas. To increase brand coverage, you can choose the entrance area, check-in area, security screening, luggage conveyor belt,…
- Seducing the subconscious mind of customers, helping to convey the message effectively
That is to say, flight waiting time may be 1 hour or more. This is an ideal time when customers are exposed to advertisements in enclosed spaces, with little impact from other factors. Vivid colors, attractive messages of ads will attract customers and make a deep impression on their minds.
The advertising images of Color Dream project at the foot of the viaduct
- Increase brand awareness and brand positioning
When accessing to media publications for a long time, customers will find those brands familiar and trustworthy. Therefore, airport advertising is an effective way to increase brand recognition and positioning.
- Affirming a luxury brand, building trust with the clients
In the wide and modern space of the airport, beautiful and luxurious advertising publications’ design will give the impression of a high-class and reliable brand.
Prominent billboard in escalator area
- Emphasizing on the excitement of travel, which makes it easier to build brand associations
Application of modern technologies such as video wall, LED, … advertising easily impacts the openness to experience and the excitement before the trip of customers. Thus, it creates an invisible link between customers and brands.
The actual figures have shown the great effect that airport advertising offers to businesses. Airport advertising, in a way, allows advertisers to catch the best advertising trend and maximize the efficiency for marketing campaigns.
Customers require to learn more about effectiveness of airport advertising can contact us directly at the following address for assistance: Hotline: 0904646699.
