Out of home advertising in Vietnam – 5 infomation you need to know

Posted by admin | 11/12/2019

According to the survey carried out by Taylor Nelson Sofres Viet Nam (TNS Company), there are 80% of residents in Ho Chi Minh City prefer moving outdoor. This promises great potential for Out Of Home advertising in Vietnam.

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1. What is outdoor advertisement?

Out-of-home advertisement is the choice of Well-known brands

Out-of-home advertisement is the choice of Well-known brands

Outdoor advertising is the aggregation of all types of advertisement, which makes direct impact on the consumers when they go out of their house. The statistics show that the revenue coming from outdoor advertisement accounts for 20% of total revenue of advertising industry. This figure shows that out- of- home advertising is an integral part of marketing campaign targeted by companies.

2. Popular types of out of home advertising in Vietnam

The type of outdoor advertising publications is diverse. Depending on target customers as well as the characteristics of products and services, advertisers will choose the most suitable type for their brands:

  • Billboards

Billboards are a large outdoor boards mounted on high place for displaying advertisements to attract commuters’ attention. There are 2 types of Billboards: Billboard and Wall-mounted.

Billboards are usually installed at locations such as highways, airport access roads, large crossroads and the areas which have large free space above.

This type of advertisement is suitable for the products and services like materials, industrial goods, building materials and electrical appliances (TVs, refrigerators, cars, etc.)

App Savy on Billboard

App Savy on Billboard

  • Outdoor advertising in lower places

This type of advertising is often presented under publications such as lightbox signs, bus shelters, street decoration, etc, … to access customers in urban areas and residential areas. This is also suitable for companies supplying food, cosmetic, household appliances, washing powder, etc,…

The highlight of outdoor billboards in lower places in Vietnam is the eye-catching, impressive colors, with a variety of lighting systems that leave a strong impression on commuters.

NZ ice cream Advertisement at bus shelter

NZ ice cream Advertisement at bus shelter

  • Transit advertising

Advertisements placed in or on transportation is a common method that is invested in by numerous companies during marketing campaign for some products and services such as mobile phones, technology apps, daily food,.. Advertising publications known as POSM (points of sale materials) include posters, brochures, leaflets, etc,…

Advertising on transportation enables the campaign to access to maximum number of audiences on that vehicle’s route. In addition, advertisements on moving vehicles often attract the eyes of commuters than static advertising.

Advertising on bus

Advertising on bus

3. The latest outdoor advertising trend in Vietnam

The latest out – of –home advertising trend chosen by numerous Vietnamese companies is digital OOH advertising. It provides even more stunning features! That is to say, DOOH ads have eye-catching, vivid colors, which are more appealing to viewers, therefore, the brand promotion is more effective.

Digital OOH advertising are often displayed in diverse locations such as airports, shopping malls, amusement parks, gas stations, cafes, restaurants, bars, health clubs, colleges, convenience store and public space.

 

Goldsun LED Advertising Screen in Airport

4. Six outdoor advertising models in Vietnam

Advertising at bus station where is easy to access to clients

Advertising at bus station where is easy to access to clients

Advertising on taxi, which has high frequency of mobility, is likely to access to customers

Advertising on taxi, which has high frequency of mobility, is likely to access to customers

Digital OOH advertising is the option for many products and services

Digital OOH advertising is the option for many products and services

Billboards are usually installed in highway areas

Billboards are usually installed in highway areas

Large hoarding boards are placed in crowded crossroads

Large hoarding boards are placed in crowded crossroads

led-advertising-screen

LED billboard on crowded intersection

5. Reliable outdoor advertising suppliers in Vietnam

In order to carry out outdoor advertising campaigns, marketing agencies need do a specific research on the appropriateness of the billboard location with the desired target customers.

In addition, the design of advertising publications also need to be carefully prepared. This process will consume a lot of resources if it is deployed by the in-house Marketing team. Therefore, a large number of businesses are inclined to choose a professional advertising agency to save time and resources, as well as take advantage of the Agency’s experience to increase their possibility to succeed.

Goldsun Media Group is one of the most prestigious outdoor advertising agencies in Vietnam and is chosen by many large enterprises such as Vitto, TPBank, KOVA Paint, Danapha Pharmaceutical, Grab, Sapporo, Hyundai…

out of home advertising vietnam

PNJ jewelry billboard on the street of Goldsun Media Group

Goldsun Media Group was established in 1994 as a pioneer in the advertising and media industry in Vietnam. Up to now, Goldsun’s outdoor billboard system has covered all over the country

  • 89,000+ square meters of advertising area
  • 14,000+ LCDs, DPs at elevators, shopping malls, airports, supermarkets, hospitals, …
  • 732+ advertising points of sale across airports nationwide
  • Chosen by over 400 local and international customers

When choosing Goldsun, you can get:

  • Professional support from experienced and qualified staffs who are the top experts in the country
  • Selecting an ideal and effective location, which is suitable for the target customers of your company.
  • Consulting and implementing special and unique advertising publications

Out of home advertising in Vietnam is the strength of Goldsun Group Media. We hope to have the opportunity to accompany in the branding campaign of businesses. Any questions about advertising information, please contact Goldsun directly via the address below:

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